Contact: Austin Crossley | 713.287.3400 acrossley@grandprixofhouston.com

After a day of racing and opening acts featuring top local talent, headlining act Los Super Reyes will bring their energetic sounds to the main stage at JAGFlo Speedway at Reliant Park. Led by veteran composer/producer and keyboardist Cruz Martinez, Los Super Reyes continues to perfect their irrestistable blend of traditional Mexican cumbia sounds and urban hip-hop and dance. The 12-member group has enjoyed major chart success with their 2007 recording industry debut “El Regreso de Los Reyes”, and maintains a busy performance schedule in support of the album.

The Los Super Reyes concert and Fiesta Friday are made possible by the support of the two major sponsors, Fiesta Mart and Lowe’s, which are providing not only corporate sponsorship but also key promotional support.

“We are proud to announce Fiesta and Lowe’s as the primary sponsors for Fiesta Friday Presented by Lowe’s at the Grand Prix of Houston,” said Michael Heckman, Director of Corporate Sales for the Grand Prix. “Fiesta and Lowe’s are trusted brands that are true leaders in marketing to the Hispanic community, so they are perfect partners for us in this effort.”

Fiesta will serve as the event’s title sponsor and will activate the sponsorship in their thirty-two Houston-area locations. Fans will have the opportunity to purchase two-for-one Fiesta Friday tickets at any Houston-area Fiesta Ticketmaster location.

“Fiesta is excited that it is Grand Prix time once again and what a great event for this city,” said Keith Jacobsen, Fiesta’s Director of Advertising and Marketing. “Fiesta is very proud to be a partner of the Friday evening festivities and we are looking forward to a great event. This has the opportunity to bring race fans and music fans together for one great evening.”

Presenting Sponsor Lowe’s will also provide valuable promotional support by leveraging their relationship with Lowe’s Fernandez Racing and driver/owner Adrian Fernandez, one of the most popular Mexican racecar drivers.

“Music and racing are two things our Hispanic customers are passionate about,” said Bob Gfeller, Lowe’s senior vice president of marketing and advertising. “Fiesta Friday brings both together in a family-friendly venue, where we can both communicate with consumers and celebrate the Hispanic heritage in Houston.”

To promote Fiesta Friday, the Grand Prix has partnered with Univision, the leading Spanish-language media company in the Houston market. Univision will advertise the event across many of their radio and television properties and will provide promotional support across all platforms. Univision radio station KLTN “Esterio Latino” will be the anchor station for the promotional efforts, with popular morning show personality Raul Brindis serving as spokesperson for Fiesta Friday and the Grand Prix’s Spanish-language advertising efforts.

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About the Grand Prix of Houston

The 2008 Grand Prix of Houston will take place April 25-27 at Houston’s JAGFlo Speedway at Reliant Park. The event will feature a spectacular combination of racing and activities, highlighted by world-class events from American Le Mans Series and Champ Car. JAGFlo Speedway at Reliant Park is a temporary 1.7 mile course constructed around Reliant Stadium and the historic Reliant Astrodome. In addition to the high-speed thrills of world-class racing, a wide variety of entertainment and activities is being scheduled for people of all ages to create an exciting three days of speed and entertainment. Tickets are available online at grandprixofhouston.com or ticketmaster.com, by phone at 713.629.3700, in person at the Reliant Stadium South Box Office, and at all Ticketmaster Ticket Centers including Houston-area locations of Macy’s, Fiesta, and Wherehouse Music. For more information please visit http://www.grandprixofhouston.com.

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